Calling on all fashion lovers out there; Edgars Melrose Arch has become every fashionista's dream, a real
fashion haven.
Edgars has taken amazing local designers and put them in one house
for your convenience. Marion and Lindie, Thula Sindi, Jo Borkett, Collen
Eitzen etc.. etc.. all have sections at Edgars with a selection of their
designs all year round. The selections are not as extensive as I would like but
hey its better than anything we've had before.
Furthermore the Melrose Arch store is spoiling us to a wide variety of other local
designers that showed at SA Fashion week with their 181 days of High
Fashion campaign; this means until March 2012 you can buy at this Edgars store, clothing as seen on the cat walks from designers such as TWO, Hollister and so many more.
There has been a lot of
talk about local designers not having enough exposure to the public, not being
readily available for the man on the street; and surely there is still much work to
be done to ensure that our designers are selling garments in numbers. I think Edgars is on the right track; hopefully in the near future there will be a more visible presence of locally
designed clothing in our department stores replacing the international brands that have long enjoyed a monopoly. In my opinion this store is worth a visit.
