Tuesday, 20 December 2011


Calling on all fashion lovers out there; Edgars Melrose Arch has become every fashionista's dream, a real fashion haven.

Edgars has taken amazing local designers and put them in one house for your convenience. Marion and Lindie, Thula Sindi, Jo Borkett, Collen Eitzen etc.. etc.. all have sections at Edgars with a selection of their designs all year round. The selections are not as extensive as I would like but hey its better than anything we've had before. 

Furthermore the Melrose Arch store is spoiling us to a wide variety of other local designers that showed at SA Fashion week with their 181 days of High Fashion campaign; this means until March 2012 you can buy at this Edgars store, clothing as seen on the cat walks from designers such as TWO, Hollister and so many more.

 There has been a lot of talk about local designers not having enough exposure to the public, not being readily available for the man on the street; and surely there is still much work to be done to ensure that our designers are selling garments in numbers. I think Edgars is on the right track;  hopefully in the near future there will be a more visible presence of locally designed clothing in our department stores replacing the international brands that have long enjoyed a monopoly. In my opinion this store is worth a visit.

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