Many of us really want to support the local fashion industry; not as a favor to local designers but because we simply love the clothes. The fact that we are boosting local businesses in the process is a bonus.
The problem is we have no idea where to buy locally designed clothes.
There is 36 boutiques, which is one of the very few online stores that offer a limited range of some great local designers; its convenient, the website is simple to use, its safe and I can buy a dress at 23:00.
Parkhurst in JHB is the other place where you can find cute boutique stores that carry local designs.
I really don't know any other places in JHB that offer a wide range of local designers under one roof.
I feel like there is a missing link between the consumer and the designers.
Fashion is a business like any other; the number of units sold multiplied by the price per unit gives you your turnover. Therefore to increase your turnover you need to increase the number of units sold. You can increase the price, but only to a certain point as consumers will only buy a product at a certain price range..My point is if designers need to sell products to customers to make money why then is there such a gap between the two parties...
Are designers already selling enough?
Which stores carry local designers? And why don't designers have websites with their latest lines and more importantly where to find their latest lines? I'm not talking about a long list of stockist that at most times don't event have the latest merchandise..I am talking about a real time link with accurate information of where to buy a particular piece.
This may not apply to all designers but certainly applies to many..
Let me give at least three examples:
1. Faeeza Khan's fab shweshwe print skirts were featured on Elle magazine some months ago; I called around, googled, came up empty handed..I did however find her fabulous blog during the search(:
2. Again some months ago, I went to a fashion show courtesy of Elle magazine; there were some lovely Christopher Strong dresses I had to have..Looked around, went to Parkhurst, called the company; All I got was sorry we are based in Cape town..*sigh*
3. More recently I saw a wonderfully floral Thula Sindi dress to die for on Grazia magazine; I called the stockist's number.. and it just rang unanswered..I really love this dress so I tweeted the designer himself..
You know that feeling..like you are the only one who wants the relationship? Are local designers too good for us?